Privacy Policy

1. Introduction

Welcome to Impression ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our digital marketing platform.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access our platform.

2. Information We Collect

2.1 Personal Information You Provide

We collect information you provide directly to us, including:

Account Information: Name, username, email address, phone number, password
Profile Information: Profile picture, bio, social media links
Payment Information: Banking details, wallet information (processed securely through third-party providers)
Content: Posts, comments, messages, campaign content, media files
Communication Data: Messages you send to us or other users

2.2 Information Automatically Collected

When you use our platform, we automatically collect certain information:

Device Information: IP address, browser type, operating system, device identifiers
Usage Data: Pages visited, time spent, features used, click patterns
Location Data: General location based on IP address (not precise geolocation)
Cookies and Tracking: See our Cookie Policy for detailed information

2.3 Information from Third Parties

We may receive information from:

Social media platforms (when you connect your accounts)
Payment processors and financial institutions
Marketing partners and analytics providers
Other users who refer you or tag you in content

3. How We Use Your Information

We use your information for the following purposes:

Platform Operation: Provide, maintain, and improve our services
Account Management: Create and manage your account, authenticate users
Campaign Management: Connect impression makers with amplifiers, manage campaigns
Payment Processing: Process payments, manage digital wallets, handle withdrawals
Communication: Send notifications, updates, marketing communications (with consent)
Analytics: Analyze usage patterns, improve user experience
Security: Detect fraud, prevent abuse, ensure platform security
Legal Compliance: Comply with legal obligations and enforce our terms

4. Information Sharing and Disclosure

4.1 With Other Users

Your profile information and content may be visible to other users as part of the platform's functionality.

4.2 With Service Providers

We share information with trusted third-party service providers who help us operate our platform:

Payment processors and financial institutions
Cloud hosting and storage providers
Email and communication services
Analytics and marketing tools
Customer support platforms

4.3 Legal Requirements

We may disclose your information if required by law, legal process, or government request.

4.4 Business Transfers

In case of merger, acquisition, or sale of assets, your information may be transferred to the new entity.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information:

Encryption of data in transit and at rest
Regular security audits and vulnerability assessments
Access controls and authentication requirements
Employee training on data protection
Incident response procedures

However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to:

Provide our services to you
Comply with legal obligations
Resolve disputes and enforce agreements
Improve our services

When we no longer need your information, we will securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

Access: Request access to your personal information
Correction: Request correction of inaccurate information
Deletion: Request deletion of your personal information
Portability: Request transfer of your data
Objection: Object to processing of your information
Restriction: Request restriction of processing
Withdrawal of Consent: Withdraw consent for data processing

To exercise these rights, please contact us using the information provided below.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

Remember your preferences and settings
Analyze how our platform is used
Provide personalized content and advertising
Ensure security and prevent fraud

You can control cookies through your browser settings, but this may affect platform functionality.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including:

Adequacy decisions by relevant authorities
Standard contractual clauses
Binding corporate rules
Certification schemes

10. Children's Privacy

Our platform is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If we learn that we have collected information from a child under 18, we will delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

Posting the updated policy on our platform
Sending email notifications to registered users
Displaying prominent notices on our platform

Your continued use of our platform after changes are posted constitutes acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@impression.com.ng

Support Email: support@impression.com.ng

Address: Impression Platform, Nigeria